Huawei has become the second-largest Android smartphone brand in Europe compared to being the sixth last year 2014 according to Kantar. This year March 2015, Huawei beat Apple for the first time and becomes the largest company by shipping smartphones in China with 13.5% market share in the domestic smartphone market. The increase marketing spends and decreasing sales of Sony, HTC and Motorola smartphones are the main reasons.
Chinese mobile market slowed down in 2015, and the whole market is expected to reach 650 billion yuan (US$102.04 billion) according to Gfk. Smart phones over 1500 yuan (US$235.48) will account for 42% of the total market.
In the year 2015 extreme competition among mobile phone vendors in the Chinese market, particularly handsets priced between 1,000 yuan (US$156.99) to 2,000 yuan (US$313.97). China smartphone vendors promoted 1,000 yuan smartphones one after another: Letv Le1s, Meizu Meilan metal, Coolpad Dazen Note3, and so on which all were in high configuration and low prices. Some large internet companies joined the smartphone market such as Qihoo 360, Letv and Alibaba.
Huawei established in 1987, has many years of lower shipments and revenues than Xiaomi, which was built in 2010. After several years of research and development, Huawei has launched Glory series to win thousands of smartphone market and established 17 research institutes in the United States, India, Sweden, Russia and other countries or regions to gain advanced technology, experience and talent.
In past year 2014, the overall output of mobile phones in China increased by 6.8% YoY to 1.63 billion units, and overall shipments grew by 19.9% YoY to 430 million. China’s mobile phones shipments totaled 381 million units in the first three-quarters of 2015, including 344 million smartphones.
In mainland China, Huawei grew by 72% market share in the third quarter of 2015 compared to the same quarter last year following Apple and Xiaomi.