Digital Marketing Job at PITP MUET 2025 2nd Phase

Overview: Plan and execute digital strategy across SEO, SEM/ads, content, email, and analytics; run small campaigns and report KPIs and ROI. Main Learning Outcomes Build multi-channel plans and content calendars. Optimize for search; manage Google/Meta ads with A/B tests. Track KPIs, attribute results, and present reports. Recommended Tools / Knowledge Google Analytics & Search Console; Google Ads / Meta Ads Canva/creative tools; Hootsuite/Buffer; spreadsheets for reporting Minimum Qualification — Tech Tracks Bachelor’s (16 years) in Software Engineering / Computer Systems Engineering / Computer Science / IT or related field from an HEC-recognized institution. Masters/PhD preferred. First-division academic record and relevant professional/teaching experience preferred. Standard Trainer Terms of Reference Course Delivery Deliver lectures, workshops, and hands-on labs as per curriculum. Use interactive, practical, industry-relevant methods and case studies. Balance theory, practicals, and project mentoring. Session Management Be punctual; maintain discipline and accurate attendance. Ensure labs are set up (software/devices/connectivity). Provide accessible support (printed slides, captions, larger fonts). Content Preparation Prepare lesson plans, slides, exercises, and materials beforehand. Adapt content for varying skill levels; keep materials updated. Student Assessment Design quizzes, assignments, projects per policy; grade fairly. Provide timely, constructive feedback. Student Mentorship Guide students: LinkedIn (PITP under Education), freelancing profile, portfolio, CV. Reporting & Conduct Weekly progress reports; report challenges promptly; attend coordination meetings. Maintain professionalism and inclusivity; follow policies (attendance, plagiarism, data privacy). Allow AI tools with citation. No mid-course withdrawal except emergencies with notice and substitute. Deliverables Session-wise lesson plan & teaching materials. Quizzes, assignments, project rubrics. Weekly student progress reports. Final course report with recommendations.