Samsung TVs Bid Farewell to Google Assistant: What You Need to Know

Samsung smart TV users, brace yourselves for a significant change coming your way. As of March 1, 2024, Google Assistant will bid farewell to all Samsung TV models, including those that previously boasted this feature.

Samsung TVs Bid Farewell to Google Assistant: What You Need to Know

Samsung TVs Bid Farewell to Google Assistant: What You Need to Know

This decision follows the quiet elimination of Google Assistant from Samsung’s 2023 TV lineup, marking a swift transition in just four years since its integration into Samsung TVs.

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The move, as stated by Samsung, is attributed to “a change in Google’s policy,” although the specifics behind this shift remain shrouded in mystery.

According to the updated support page, Google Assistant will no longer be an option on various Samsung smart TV models, including those dating back to 2020. This includes the 2022, 2021, and 2020 ranges, spanning from 8K and 4K QLED TVs to Crystal UHD TVs and Lifestyle TVs such as the Frame, Serif, Terrace, and Sero.

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As a result of this change, Samsung TV users accustomed to Google Assistant will need to adapt to alternative voice assistants, namely Samsung’s native Bixby and Amazon’s Alexa, which remain available options.

However, for those deeply entrenched in the Google Assistant ecosystem, this may present a challenge. Switching to another TV brand that still supports Google Assistant, such as LG, Sony, TCL, or Hisense, could be an alternative solution, albeit not the most convenient.

With the landscape of smart TV technology continuously evolving, this shift highlights the dynamic nature of partnerships and features within the industry. As Samsung TV owners navigate this change, exploring available alternatives and understanding the implications becomes crucial in maintaining a seamless user experience.

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