TomTom Teams Up with Microsoft for AI Voice Assistant in Cars

TomTom, a leading location technology provider, is teaming up with Microsoft to introduce an innovative AI-powered voice assistant designed for drivers. This innovative solution is built on the Microsoft Azure OpenAI service and is seamlessly integrated into TomTom’s digital cockpit platform for vehicles. In addition, it can be easily integrated into the infotainment system of various vehicles.

TomTom Teams Up with Microsoft for AI Voice Assistant in Cars

(Image Credit: The Express Tribune)

With this innovative technology, users can engage with the voice assistant to access entertainment, search for location, and control various vehicle functions. For example, drivers can easily request directions to a specific destination, discover points of interest along the way, or make adjustments to onboard systems such as temperature and radio, all without taking their eyes off the road.

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Dominic Way, Corporate Vice President for Manufacturing and Mobility at Microsoft, expressed the transformative potential of this AI-driven innovation for the automotive sector. Combining Microsoft’s AI developments in the cloud with TomTom’s automotive expertise, the collaboration aims to offer powerful AI tools to drivers and car manufacturers, providing OEMs with unique and highly differentiated cockpit experiences while maintaining their distinct brand identity. allows to do.

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This collaboration builds on TomTom and Microsoft’s previous partnership in 2016, where TomTom powered Azure Maps location services. Mike Schoofs, Chief Revenue Officer at TomTom, highlighted the shared vision with Microsoft to drive innovation through productive AI, enhancing customer solutions. Leveraging navigation and technology expertise, the collaboration promises a radical approach to how people interact with their vehicles, transforming the in-car experience and fostering confidence that drivers can ask anything from their cars. and can get reliable answers.

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